Nuisance calls in the UK
If you are getting nuisance calls in the UK then you are not alone. The least study from Ofcom shows that this has become a growing trend not only for mobile phone but also for landlines which are the worst affected. In January 2014 over the period of a month 84% of all UK residents with a land line got some form of nuisance call. Of these 67% had been sales calls. 3 in every 5 calls had been ‘silent calls’ and 14% had been abandoned calls.
The severity is interesting as they got an average of 9 calls in the space of one month. 29% received more than 10 calls in the period of a month and 8% had more than 20 calls a month. People over the age of 60 got the most calls maybe because they are at home most of the time. Those between the ages of 20-30 years got on average of 6 call while those between the ages of 35-54 got 8 calls on average. Interesting marketing trend is that over 2013 the amount of recorded marketing calls dropped from 14% to 12%. Most users find the calls annoying however it also shows a trend of increasing with the elderly being at the receiving end of most of the calls.
Who makes these calls? – Payment Protection Insurance made 13% of all the calls being mainly recorded; – Insurance companies made 9% of all nuisance calls; – Home insulation companies made 8% of the calls; and – Market research made 8% of nuisance calls as well. Other types of businesses who have also increased their cold calling in the UK are solar panels sellers who used to make 2% of the calls have now jumped to 6% of the calls. Broadband services from 3% to 5% and debt collections went from 2% to 4%. If you are looking for the full report then you can download it here.
